Social media influencers must declare brand affiliations according to soon-to-be-released standards.
A person endorsing a brand's product on social media will now be required to disclose whether they have been compensated by the brand.
It is understood that the Center has prepared draught guidelines for social media influencers that require them to disclose their affiliation with the product they recommend. A draught of the guidelines has reportedly been prepared by the Department of Consumer Affairs and could be made public "soon," according to official sources. The suggested standards might be released in two weeks, according to sources.
Under the new criteria, a person praising a company’s product on social media will have to reveal whether he/ she has been compensated by the corporation.
According to information obtained, a social media influencer will be required to disclose his or her relationship with a brand if they advocate it after receiving payment. Additionally, according to reports, influencers will need to include disclaimers in such endorsement posts.